Time4Sport kids' camps brand

Time4Sport UK

Time4Sport kids’ camps brand

Time4Sport kids' camps branding by ellodave

A new visual identity for Time4Sport’s kids’ holiday camp service.

Time4Sport UK offer several sports and healthy lifestyle services, so their brand has to appeal to a range of audiences – health professionals, education staff, parents/carers and children, to name just a few. They wanted to introduce a new visual identity for the kids’ services they provide, which would sit alongside the existing Time4Sport brand.

The new identity needed to have a youthful and fun aesthetic, and engage both children and their parents to Time4Sport’s holiday camps. We started by introducing a “kids’ camps” logotype: certain elements of the logo device are highlighted in an accent colour, and these can be changed and alternated, adding a sense of fun and dynamism. A new palette of colours added vibrancy and distinction, but retaining the Time4Sport brand red provided a link back to the existing, established brand.

New photography was undertaken at two of the holiday club venues, forming a key part of the new visual identity, alongside handdrawn shapes and doodles. Icons to showcase the wide range of activities that a Time4Sport holiday camp offers were designed, as both an informative and visually appealing tool. Flexible and versatile, the plan is to bring Time4Sport’s after-school clubs under the new “kids’” visual identity too.

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