Staffordshire Fire Service recruitment campaign

Staffordshire Fire Service recruitment campaign

Staffordshire Fire Service recruitment campaign

Following an increase in reports of stalking and changes in how and by whom it is carried out, the purpose of the campaign was to clarify what constitues stalking and encourage victims to report this type of behaviour.

The brief required visual communication of the “FOUR” concept – a way of remembering the behaviours to look our for devised by the Police.

Emotive imagery and a sinister-feeling colour palette emphasised the campaign messages, and together created  jarring visuals which were used across outdoor advertising and social media channels.

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