South Staffordshire College Higher Education prospectus
Half-prospectus, half-notebook and planner, the South Staffordshire College Higher Education prospectus was designed with engagement and interaction in mind.
The brief was “to produce a creative course guide that learners want to pick up”. Based on high-end stationery, an on-trend but sophisticated ombré design, coupled with a genuinely useful format, encouraged potential South Staffordshire students to keep and use the prospectus – rather than read and discard it – leaving them with a memorable first impression.
Typography and styling elements subtly imply the forward progression that Higher Education at South Staffordshire College brings, and sit nicely alongside “HE Stories” – case studies of previous students showcasing what they’ve gone on to achieve. The photography style also played a key role in communicating one of the brief’s key messages – that Higher Education at the College is accessible to students of all ages and circumstances – with imagery that was careful not to feature people of particular ages or genders used across all of the course spreads.
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