The Kew Collection by Malvern Garden Buildings

The Kew Collection

The Kew Collection by Malvern Garden Buildings

The Kew Collection by Malvern Garden Buildings

Malvern Garden Buildings are a supplier of luxury garden offices, summerhouses and garden rooms, with four showsites across the UK.

They were approached by Kew Gardens to design a unique collection of buildings, exclusive to Kew, inspired by the architecture of the world-famous gardens.

Malvern Garden Buildings Kew Collection brochure design by ellodave
Malvern Garden Buildings Kew Collection brochure design by ellodave
The Kew Collection by Malvern Garden Buildings

The project involved everything we love – creating a new brand identity for the collection; copywriting for marketing material and a variety of publications; crafting illustrations of the buildings, and designing various printed collateral, including a brochure to be handed out at RHS Chelsea Flower Show where the flagship building was making it’s debut. And it didn’t stop there: we also styled the interiors of the buildings and carried out a number of on-location photography shoots.

The Kew Collection by Malvern Garden Buildings
Malvern Garden Buildings Kew Collection web design by ellodave
Malvern Garden Buildings Kew Collection brochure design by ellodave
The Kew Collection by Malvern Garden Buildings

The brand identity needed to set The Kew Collection apart from the other buildings offered by Malvern, communicating the exclusivity and premium quality of the range.

A layered tapestry of botanical images from Kew’s archives and photography of the buildings weaves it’s way through the collection’s visual identity, drawing on the rich history, personalities and iconic architecture of the Royal Botanic Gardens. Stock for printed material was carefully selected to convey the premium finish of the Kew Collection garden buildings, giving customers a tangible insight into the calibre of the finished products and the craftsmanship involved in their creation.

Telling the story of Kew and Malvern Garden Buildings – their heritage, values and how they have become entwined via the collaboration – was key in showcasing the prestige of the Kew Collection.

Malvern Garden Buildings Kew Collection branding by ellodave

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