The Kew Collection by Malvern Garden Buildings
Malvern Garden Buildings are a supplier of luxury garden offices, summerhouses and garden rooms, with four showsites across the UK.
They were approached by Kew Gardens to design a unique collection of buildings, exclusive to Kew, inspired by the architecture of the world-famous gardens.
The project involved everything we love – creating a new brand identity for the collection; writing editorial for a variety of publications; crafting illustrations of the buildings, and designing various printed collateral, including a brochure to be handed out at RHS Chelsea Flower Show where the flagship building was making it’s debut. And it didn’t stop there: we also styled the interiors of the buildings and carried out a number of on-location photography shoots.
The brand identity needed to set The Kew Collection apart from the other buildings offered by Malvern, communicating the exclusivity and premium quality of the range. The link to Kew Gardens was referenced in both the visual identity of the collection and the styling of the buildings, via botanical styling elements and theming, allowing customers to easily make the connection. Telling the story of Kew and Malvern Garden Buildings – their values, and how they have become entwined via the collaboration – was key in showcasing the prestige of the Kew Collection.
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