For the last 12 months, ellodave have been working closely with CH1ChesterBID to rebrand and develop their offering.
CH1ChesterBID is a business-led initiative voted for by businesses in Chester to generate more revenue for the city, and to re-establish it as a retail, business and leisure hub.
From their website and event promotion, to monthly newsletters and quarterly infographics, we’ve been involved in many different aspects of the Business Improvement District’s marketing plan.
With the festive season fast approaching, yesterday we launched the new Christmas ‘skin’ on the Experience Chester website – the B2C website run by CH1ChesterBID to entice tourists to the city. They wanted a full festive takeover of the whole site, to really showcase the variety of events they will be coordinating over the next couple of months.
Christmas characters, including Santa and Rudolph, were created to join the elves who had been holding the fort since last year. The client requested animations throughout the site to give a fully immersive, engaging experience; falling snow, flying sleighs and parachuting elves achieved this – especially on the areas of the site promoting the childrens events taking place.
The homepage content and navigation was updated to focus on the Christmas programme. We also created a separate ‘Kidsmas’ section on the site, grouping the child-friendly events together in one area and making them easy to find and browse. Christmas theming was applied to even the smallest detail; for instance, the footer on each page of the site is currently a sumptuous silhouette of Chester’s skyline in the dusky evening sky – including the landmark Eastgate Clock.
An aspect of the project we particularly enjoyed was devising the advent calendar. CH1ChesterBID requested an online advent calendar with the functionality to reveal a prize each day throughout December. Something we haven’t done before, our designers and developers were all involved in getting this feature up and running.
A temporary takeover until the new year, make sure you check out the Christmas skin at www.experiencechester.co.uk before it’s gone!
Offering instant, unmissable impact, if you think a website takeover could help boost promotion of an event or campaign your organisation is running, please get in touch to discuss how ellodave can help.