This year, our client, Breeze House, celebrate their 21st anniversary; here’s a review of the visual identity that the ellodave team created to mark the special occasion.
Breeze House, based in Leek, Staffordshire, manufacture luxury thatched garden buildings. 2017 marks their 21st year in business, so they wanted an anniversary identity to commemorate this milestone. The visual identity would be used across print and digital mediums, including at the 2017 RHS Hampton Court Palace Flower Show – the first show they ever exhibited at all those the years ago!
The Breeze House brand is based around the idea of “luxury outdoor living”, and the 21st birthday visual identity needed to emulate this also. We introduced a new palette of deep aubergine and gold, which would sit alongside the existing Breeze House brand colours but make sure any communications featuring the 21st visual identity stood apart from “normal” communications.
Inspiration for the logo design was found in the circular shape of the Breeze House and a simplified version of the thatch used to roof the garden buildings. Finally, the logo featured the tagline “Luxury outdoor living” within the circle, but the client wanted another anniversary-specific tagline to form part of the identity. A few variations were toyed with, including “21 years of luxury outdoor living” and “21 years of the original Breeze House”; however it was decided that simply “21 years of excellence” summed up the company’s success since it’s beginning.
The new 21st anniversary visual identity was applied across a number of print formats, including a brochure sleeve, point-of-sale signs for use at the various shows Breeze House exhibit at and updated price lists, as well as having a presence on the Breeze House website and social media platforms.
If you have a corporate anniversary on the horizon and are playing with the idea of creating a special visual identity for the occasion, we’d love to hear from you! Call or email us to discuss how we can bring your ideas to life.
Happy Birthday Breeze House!